EU Conscious Label

Trust your senses, reduce food waste.

The European Commission launched an initiative called "Conscious Label" in 2018 to encourage people to trust their senses when evaluating products with "best before" labels, avoiding unnecessary food waste at home.
Awareness labeling helps to remind you that a product that has passed its minimum consumption date may still be good to eat. You can trust your senses and before you waste it, look at it, smell it and taste it.